Last week I talked about how needs assessments are a great way to find out what your target audience needs, and what programs would be best to meet those needs. But what if you do a needs assessment, and it turns out that your constituents need about 1,000,000 things to have a happy, healthy, productive life? What do you do then?
None of us have limitless resources to spend on addressing the needs in our community. And as much as we’d like to fix everything, that’s just not humanly possible, especially in the very disadvantaged communities or the very vulnerable groups of constituents. So we end up focusing our time, effort, and resources on needs that are both common and that have serious consequences. Prevalence and severity are the name of the game in needs assessments.