The last couple weeks I’ve focused on program evaluation, which is an awesome way to use data to change communities for the better. But long before you do a program evaluation—hell, before the program is even a twinkle in your eye—comes the needs assessment.
A needs assessment is just what it sounds like: finding out what your target audience needs. You may be thinking, “I work with my community every day, I know what they need!” And you’re probably right. You are an expert on what your constituents need—whether that’s clean drinking water, gender equality, health insurance, or active transportation options. And, by extension, you probably know what programs and services they would benefit from. But there are many benefits of a needs assessment. Today, I’ll share with you my top two favorites.